Audience engagement is business sustainability: strategies for success

Nicole Carroll

Nicole Carroll is executive director of NEWSWELL and a professor of practice at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University. She is an alumna of the Cronkite School and an inductee to its Hall of Fame. Carroll has more than three decades of journalism experience and a track record of success in leading newsrooms. As top editor of The Arizona Republic, where she spent almost 20 years, Carroll led a project on the proposed U.S. border wall that won a 2018 Pulitzer Prize. She also led breaking news coverage recognized as Pulitzer Prize finalists in 2012 and 2014. Carroll was named editor-in-chief of USA Today in 2018. That same year, she was named the Benjamin C. Bradlee Editor of the Year by the National Press Foundation. After serving as top editor at USA TODAY for five years, Carroll joined ASU Media Enterprise to establish NEWSWELL and help transform local news. Carroll is a member of the Pulitzer Prize board and hosts its Pulitzer on the Road podcast. She earned her master’s degree from Georgetown University in 1996 and her bachelor’s degree in journalism from Arizona State University in 1991.

Amalie Nash

Amalie Nash is Vice President of Journalism at the Knight Foundation. Amalie has dedicated her career to local journalism, rising from reporter to executive editor to senior vice president of local news at the country’s largest newspaper company. Most recently, she has served as the Newsroom Transformation Initiative lead for the International News Media Association and head of transformation for the nonprofit National Trust for Local News. Previously, she was SVP of local news and audience development for Gannett//The USA TODAY Network, executive editor of The Des Moines Register and assistant managing editor at The Detroit Free Press. She also served as a coach for the Local Media Association’s Family and Independent Media Sustainability Lab. Throughout her career, she’s been deeply involved in content strategy, digital subscription growth, audience development, and national coverage initiatives. Amalie was honored as a distinguished alumni at Eastern Michigan University in 2019 and was inducted into the Saline High School Hall of Fame in 2023. At INMA, Amalie has developed global expertise on the most pressing issues facing newsrooms, including how to effectively turn data into insights, engender loyal audiences and respond to platform changes. At NTLN, she’s been deeply involved in digital transformation, including helping newsrooms launch new newsletters, adopt audience-centric content strategies and incorporate new technology. While at Gannett, Amalie was integral in the formation of the USA TODAY Network of 110 local newsrooms in 2016 and 260 publications following the merger with GateHouse in 2019. She supervised all of the local newsrooms and their leadership.

Liesbeth Nizet

Liesbeth Nizet is Head of Future Audiences Monetisation at Mediahuis, where she leads strategy and innovation at the intersection of journalism, audience behaviour, and sustainable growth. With a clear focus on next-generation audiences, she is building future-proof business models that bridge editorial purpose with commercial potential. Liesbeth has a strong track record in brand and revenue strategy and digital transformation, and is known for mobilising teams around bold ideas that deliver impact. Her work shapes how one of Europe’s leading media groups reinvents itself for the next decade — with audience relevance and profitability at the core.

Festival Internazionale del Giornalismo

Il Festival Internazionale del Giornalismo di Perugia è un evento annuale che riunisce professionisti dei media, esperti di comunicazione e appassionati di informazione da tutto il mondo. Si svolge nel centro storico di Perugia e offre conferenze, dibattiti, workshop e opportunità di networking sui temi più rilevanti del giornalismo contemporaneo.

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