Closing the gap: aligning local news with community needs

What happens when you ask people what they want from local news and compare that to what's actually being offered by news providers? You end up with an information needs gap analysis that can clearly guide newsrooms and journalism funders down a path to better serving communities.
Discover a new replicable framework for information needs gap analyses that puts user demand at the forefront, looking at two specific case studies in San Antonio, Texas, and Jacksonville, Florida. You'll also hear from journalism funders and support organizations about how this research can guide smarter resource allocation, strengthen trust, and boost sustainability.
Join us to explore actionable strategies for using audience-driven data to close information gaps and build stronger connections with your community.
Sponsored by News Revenue Hub.

• #journalism #community engagement #information needs #news media #media sustainability #audience research #data-driven journalism #resource allocation