Journalism’s public value: balancing individual metrics and societal impact
Gio 10 aprile 2025
11:30
Gratuito
Calcolo distanza...
As the journalism industry continues to focus on audience metrics and data-driven strategies, a fundamental question arises: how can newsrooms measure their true value—not just to individual consumers but to society at large? This panel explores the tension between metrics-driven decision-making and journalism's broader mission to serve democracy, foster public debate, and hold power accountable. Bringing together experts in metrics, public value, and innovation, this session will discuss strategies to recalibrate the focus of journalism. From rethinking engagement dashboards to developing tools like the Public Value Method, the panel highlights how news organisations can redefine success in ways that align with their societal mission. Key topics to explore are:
> The metrics dilemma: how can newsrooms avoid the pitfalls of over-reliance on individual engagement metrics?
> Redefining value: practical frameworks, such as the Public Value Method, for measuring societal impact.
> Lessons from Europe: insights from public service media, innovative digital platforms, and audience-focused initiatives.
> Navigating challenges: addressing political, economic, and technological pressures while staying mission driven.
Moderated by Maike Olij.
Modificato più di un mese fa
Pagine coinvolte
Festival Internazionale del Giornalismo
Il Festival Internazionale del Giornalismo di Perugia è un evento annuale che riunisce professionisti dei media, esperti di comunicazione e appassionati di informazione da tutto il mondo. Si svolge nel centro storico di Perugia e offre conferenze, dibattiti, workshop e opportunità di networking sui temi più rilevanti del giornalismo contemporaneo.
Giornalismo
Pagina tematica del giornalismo
Karlijn Goossen
Karlijn Goossen is a media strategist, researcher, and leadership coach with two decades of experience in public broadcasting, journalism, and academia. As genre coordinator Journalism 360 at NPO, she leads digital strategy, news product management, content distribution, and newsroom transformation, ensuring high-quality, audience-driven journalism across platforms. Alongside her role at NPO, Karlijn is an independent researcher and academic fellow at Utrecht University, specializing in journalistic leadership, newsroom culture, and the evolving concept of journalism of care. Passionate about leadership and innovation, she actively supports media organizations and professionals as a board member, mentor, and strategic advisor. Previously, she was Deputy Editor-in-Chief of Journalism at EO, where she oversaw digital news product management and editorial strategy. She also worked as a researcher, lecturer, and dean at the School of Journalism in Ede.
Maike Olij
As a creative research expert, Maike Olij explores the presentation and relevance of news and information from the end user’s perspective. She develops innovative formats, concepts and strategies for clients including broadcasters and public organisations in the Netherlands and Europe. With her expertise and a refreshing perspective on journalism and communication, she advises and inspires the policy makers, news producers and world changers of today and the future.
Mattia Peretti
Mattia Peretti is a learning experience designer, project manager and facilitator. He is the founder of News Alchemists, a movement that helps everyone in journalism put people’s needs and curiosity and the benefit of society at the centre of everything they do. In 2024, Mattia was a Knight Fellow with the International Center for Journalists (ICFJ), working on finding new paths to sustainability for journalism through radical new solutions and extreme user-centricity. Previously, Mattia was the manager of JournalismAI, a joint initiative of Polis – the journalism think-tank at the London School of Economics and Political Science – and the Google News Initiative, aimed at empowering news organisations to use artificial intelligence responsibly.