Mistakes, setbacks and unfulfilled expectations: an honest f*ck-up session
Sab 18 aprile 2026
16:00
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Let’s be honest! Not all change projects are successful. Not every AI implementation works out. Not every new product is successful in the end. Which initiatives sounded promising but ultimately underdelivered? Which concepts stumbled over practical obstacles or were simply outpaced by real-world developments?
Four seasoned journalists and media experts openly reflect on missteps and disappointments. Rather than celebrating success stories or highlighting best practices, this session focuses on the projects that fell short – and the reasons for it. It is a rare chance to learn from others’ mistakes and to view what didn’t go as planned with a mix of humor and insight. A candid discussion about setbacks that often prove more instructive than successes.
Moderated by Steffi Dobmeier.
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Charlie Beckett
Charlie Beckett è direttore e fondatore di Polis, think thank giornalistico del Dipartimento Media e Comunicazione presso la London School of Economics and Political Science (LSE). Sta dirigendo il progetto JournalismAI, che ha visto la pubblicazione nel 2019 del rapporto New powers, new responsibilities. A global survey of journalism and artificial intelligence. Ha diretto la Truth, Trust and Transparency Commission che ha prodotto il rapporto Tackling the information crisis. È stato un premiato documentarista e ha lavorato per BBC e Channel 4 News. È autore di Supermedia. Saving journalism so it can save the world (2008) e Wikileaks. News in the networked era (2012).
Steffi Dobmeier
Steffi Dobmeier is head of digital and editorial development and member of the chief editorial team at STERN based in Hamburg, Germany. She works at the interface between editorial and product leading the magazine’s digital product development from the editorial side. She was responsible for the magazine’s website and app relaunch last year. Before joining STERN in July 2023, Steffi worked with different regional and national news organizations. She was deputy editor-in-chief and later head of digital product at Schwäbische Zeitung and managing editor and member of the chief editorial team at FUNKE Media Group. She also worked for ZEIT ONLINE as well as taz.
Katrice Hardy
Katrice Hardy is the CEO of The Marshall Project. Previously, she was the Vice President and Executive Editor of The Dallas Morning News and before that, Executive Editor of The Indianapolis Star and Midwest regional editor for USA TODAY Network. When Katrice joined the network in 2016, she was the Executive Editor of The Greenville News and then took on responsibilities as the South regional editor overseeing news organizations in South Carolina, North Carolina, Louisiana, Alabama, Mississippi and Virginia. Previously, she had worked for 20 years at The Virginian-Pilot, where she started as an intern and left as managing editor. Her IndyStar newsroom and its reporting partners The Marshall Project, AL.com and Invisible Institute were awarded the 2021 Pulitzer Prize for National Reporting for Mauled: When Police Dogs are Weapons, and the newsrooms where she has led have won multiple IRE, Editor & Publishers and a myriad of state honors as well. She chairs the National Poynter Advisory Board, is a former board member of The Marshall Project, a member of the National Association of Black Journalists, the Dallas Assembly and the International Women’s Forum. Katrice believes strongly that a news organization’s role is to shine light on wonderful people and organizations making a difference in local communities and to uncover the problems, ills, misuses and abuses to help make positive change.
Lea Korsgaard
Lea Korsgaard is co-founder and editor-in-chief of Zetland, a Danish media company dedicated to journalism as a force of good, now counting more than 40,000 paying and 50+ full-time staff. Zetland's innovative approach to bringing text and audio together and a deep engagement with its audience now serves as the platform for not only the daily journalism, but also a publishing house and the subsidiary Good Tape that provide secure AI transcription service used by journalists in more than 100 countries. Lea spends most of her time navigating the intersection between journalism, creativity, technology and business development, always with a dedicated focus on the needs and aspirations of those that the media are here to serve: The public. Lea is the author of several books, among them the highly praised The Media User's Manual to the Age of Lies. She is also chairman of the board at the Danish School of Media and Journalism, DMJX.
Festival Internazionale del Giornalismo
Il Festival Internazionale del Giornalismo di Perugia è un evento annuale che riunisce professionisti dei media, esperti di comunicazione e appassionati di informazione da tutto il mondo. Si svolge nel centro storico di Perugia e offre conferenze, dibattiti, workshop e opportunità di networking sui temi più rilevanti del giornalismo contemporaneo.