What’s popular? The trends shaping global media consumption
Ven 17 aprile 2026
12:30
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In an increasingly fragmented media environment, understanding audience habits and preferences is critical to business success. In this panel, hear from some of the leading scholars researching news consumption habits. From shifting platform preferences and changing news habits to evolving signals around trust and credibility, the discussion will explore what the data tells us about how audiences engage with news today. Participants will gain insights into global trends, regional differences and the opportunities news organizations have to strengthen engagement and rebuild trust with their audiences.
Supported by the Knight Foundation.
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Katerina Eva Matsa
Katerina Eva Matsa is Director of News and Information Research at Pew Research Center, where she leads research on how people consume, trust, and navigate news in a rapidly changing media environment. Her work examines audience behavior, political polarization, platform dynamics, and the evolving relationship between journalism and the public in the U.S. She also leads the Pew–Knight Initiative, a collaboration with the John S. and James L. Knight Foundation that supports research on the future of journalism and democratic information systems. Matsa’s work is widely cited by journalists, policymakers, and scholars, and she regularly speaks at international forums on media trust, digital platforms, and journalism.
Mitali Mukherjee
Mitali Mukherjee is Director of the Journalist Programmes at the Reuters Institute for the Study of Journalism. She is a political economy journalist with more than two decades of experience in TV, print and digital journalism. She was a Chevening fellow for the South Asia Journalism Fellowship 2020, a Raisina Asian Forum for Global Governance Young Fellow 2019 and a 2017 fellow of the Australia India Youth Dialogue. In 2020, she was nominated for the prestigious Red Ink Awards in India for two of her business stories. Over the course of her journalistic career, Mitali has been Consulting Business Editor at The Wire and Mint. Prior to that she was Markets Editor at CNBC TV 18 and Prime Time Anchor at TV Today and Doordarshan. She has been a Fellow at The Observer Research Foundation (ORF) where she led Gender Initiatives for the organisation. Mitali has also co-founded two start-ups that focused on civil society and financial literacy. She is a gold medallist in Television Journal...
Festival Internazionale del Giornalismo
Il Festival Internazionale del Giornalismo di Perugia è un evento annuale che riunisce professionisti dei media, esperti di comunicazione e appassionati di informazione da tutto il mondo. Si svolge nel centro storico di Perugia e offre conferenze, dibattiti, workshop e opportunità di networking sui temi più rilevanti del giornalismo contemporaneo.
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