When AI becomes the product
Sab 18 aprile 2026
10:30
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AI is no longer just a tool inside the newsroom; it's becoming a product that news organisations build, ship, and sell. Media organisations are now packaging journalism as AI products: subscriber-facing chatbots trained on archives, automated explainers, narrative generators, and personalised news companions.
This panel brings together innovators who've experimented with AI-driven journalism products from creator-led AI apps to membership-driven newsrooms. Drawing on their experiences with real-world pilots, failed experiments, and unexpected user behaviours, the panelists unpack the technical, ethical, and business realities of this shift. And lastly, should journalism organisations be building AI products at all, or are there better ways to deliver AI-enhanced journalism to audiences who increasingly expect it?
Moderated by Charlie Beckett.
Organised in association with JournalismAI.
Modificato più di un mese fa
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Charlie Beckett
Charlie Beckett è direttore e fondatore di Polis, think thank giornalistico del Dipartimento Media e Comunicazione presso la London School of Economics and Political Science (LSE). Sta dirigendo il progetto JournalismAI, che ha visto la pubblicazione nel 2019 del rapporto New powers, new responsibilities. A global survey of journalism and artificial intelligence. Ha diretto la Truth, Trust and Transparency Commission che ha prodotto il rapporto Tackling the information crisis. È stato un premiato documentarista e ha lavorato per BBC e Channel 4 News. È autore di Supermedia. Saving journalism so it can save the world (2008) e Wikileaks. News in the networked era (2012).
Sannuta Raghu
Sannuta Raghu is an award-winning Indian journalist and television producer. She heads Scroll's AI Lab for News and Journalism. She and her colleagues are building Factivo, a versioning platform to repurpose text news articles into formats and interfaces - according to the information needs of users. Her work in AI implementation lays emphasis on creating workflows which are ‘fidelity-to-source’ and ‘fidelity-to-fact.’ Since 2016, she has built, shaped and scaled Scroll’s digital video newsroom – creating news products for platforms with 6 million to 200 million users. Sannuta is a Journalist Fellow (2025) at the Reuters Institute for the Study of Journalism, University of Oxford, and an ICFJ Knight fellow 2024-2025. She speaks Hindi, English, Marathi, Kannada, Konkani and Gujarati, and listens to Indian classical music on loop.
Sophia Smith Galer
Sophia Smith Galer is a journalist, author and content creator based in London. She is the co-host of the BBC World Service's Where To Be A Woman podcast and is a pioneer of TikTok journalism, winning the British Journalism Award for Innovation of the Year in 2021 as well as spots on the Forbes Under 30 and British Vogue's 25 Most Influential UK Women lists in 2022. She has more than 140 million TikTok views and a combined following of 700,000 followers between TikTok and Instagram. She is now freelance following working as a reporter for VICE News and the BBC.
Sebastian Winther
Sebastian Winther is Head of Product and Growth at Zetland. He leads Zetland’s steering committee, where business, technology, editorial, and social teams come together. Day to day, he focuses on crafting an outstanding user experience across Zetland’s app and website, while also overseeing the marketing team in their efforts to drive membership growth.
Festival Internazionale del Giornalismo
Il Festival Internazionale del Giornalismo di Perugia è un evento annuale che riunisce professionisti dei media, esperti di comunicazione e appassionati di informazione da tutto il mondo. Si svolge nel centro storico di Perugia e offre conferenze, dibattiti, workshop e opportunità di networking sui temi più rilevanti del giornalismo contemporaneo.