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45.4715223
9.2017434
Dal Made al Sense of Italy: contaminazione tra turismo ed esportazioni
Date
Tue 11 November 2025
Start time
17:30
Entry
Free
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Mariano Bella presenta “Sense of Italy”, un'analisi approfondita sull'evoluzione del Made in Italy, che si trasforma da semplice marchio di produzione a un simbolo di autentica cultura estensiva del "saper fare e del saper vivere". La presentazione esplora come questo cambiamento si rifletta in particolare nel settore dei servizi e del turismo. Il testo sottolinea l'importanza di offrire ai visitatori un’immersione completa nell'identità italiana. Vengono esaminate le strategie necessarie per valorizzare il turismo nel nostro Paese, evidenziando il legame indissolubile tra prodotti, luoghi e cultura. L'autore presenta studi che dimostrano la stretta correlazione tra l'export e i flussi turistici, introducendo un nuovo paradigma interpretativo: dal "Made in" al concetto più esauriente di "Sense of Italy". Ospiti: Mariano Bella, Massimiliano Bruni, Marco Castelnuovo, Alessandro Nucara, Carlo Sangalli
