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45.4717447
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Influencer Marketing nel mondo dei libri: come sviluppare la propria community con contenuti organici e campagne in adv
Date
Sat 16 November 2024
Start time
12:30
Entry
Free
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L'intervento si concentrerà sull'importanza delle collaborazioni con i micro-creator su Instagram e su TikTok per sviluppare un meccanismo di passaparola che funzioni sia per autori emergenti che per brand già sviluppati. Partendo dall'esperienza dell'agenzia di marketing The Tandem Collective, il workshop darà prima una visione strategica generale e poi si focalizzerà su casi studio specifici e trend del momento per massimizzare la propria visibilità online. Verrà poi analizzato il ruolo delle Readalong, le esperienze di lettura collettiva online, marchio di fabbrica di The Tandem Collective, fornendo approfondimenti su quali metriche considerare per il successo di una campagna.
