Shaping the future: product strategy for purposeful AI adoption in newsrooms
Sat 12 April 2025
11:30
Free
Calculating distance...
As artificial intelligence reshapes the media landscape, newsrooms face both unprecedented opportunities and significant challenges. How can product methodologies serve as a framework to ensure that AI tools are implemented in ways that align with journalistic values and audience needs?
This session will explore how product thinking can drive purposeful AI adoption, focusing on aligning newsroom strategies with audience insights, ethical considerations, and revenue goals. From designing AI-driven tools that support editorial workflows to developing sustainable AI strategies that enhance audience trust, we’ll share actionable methodologies to help newsrooms thrive in the age of AI.
Through real-world examples, we’ll demonstrate how product practices—such as design sprints, iterative development, and cross-functional collaboration—can guide newsrooms in navigating AI’s complexities. Attendees will leave with practical strategies to bridge the gap between innovation and execution, ensuring that AI serves journalism’s mission rather than disrupts it.
Moderated by Anita Zielina.
Modified more than a month ago
Pages involved
Festival Internazionale del Giornalismo
Il Festival Internazionale del Giornalismo di Perugia è un evento annuale che riunisce professionisti dei media, esperti di comunicazione e appassionati di informazione da tutto il mondo. Si svolge nel centro storico di Perugia e offre conferenze, dibattiti, workshop e opportunità di networking sui temi più rilevanti del giornalismo contemporaneo.
Giornalismo
Pagina tematica del giornalismo
Alessandro Alviani
Alessandro Alviani is the Lead for Generative AI at Süddeutsche Zeitung Digitale Medien, the digital publishing division of Germany's Süddeutsche Zeitung. With a background in journalism and product development, his work focuses on building and evaluating AI-driven products, tools, and experiences for readers, editors, and other business stakeholders. He previously served as Product Lead for AI at Ippen Digital and was the Editorial Director for Microsoft News in Berlin. Before that, he was Germany correspondent for the Italian newspaper La Stampa. He has been closely following the intersection of AI and media since 2020. As a 2022 JournalismAI fellow, he helped develop a tool and methodology to support journalists identify and track manipulated narratives from state-controlled media. He is based in Munich.
Mariah Craddick
Mariah Craddick is a product strategist with deep experience in the news and media industry. She’s currently leading product monetization strategy at The Atlantic with focuses on creating a top-tier subscription product, providing intelligent advertising solutions, and leveraging new technology and partnerships to create a product people love and can easily support. Previously, she led teams as product manager at The Wall Street Journal, McClatchy, and Crain Communications, playing a key role in building features that drive readership and engage subscribers. Prior to her product management career, she held several roles across the newsroom – from writing for the legendary Ebony and Jet magazines to executing social media strategy at Crain’s Chicago Business. She’s a fierce advocate for mentoring and training the next generation of media and product professionals and offers mentorship through organizations like the Online News Association, the News Product Alliance, and The 19th. She also teaches product-focused programs at the Craig Newmark Graduate School of Journalism at CUNY. Mariah graduated with a B.A. in journalism from Columbia College of Chicago and continues to reside in the Windy City. She’s served on the board for the Local Media Foundation and is an alumna of Poynter's Leadership Academy for Women in Digital Media.
Nikita Roy
Nikita Roy is a data scientist, journalist, media entrepreneur and AI expert. She hosts the globally acclaimed Newsroom Robots podcast, which has ranked among the top technology podcasts in over 30 countries on Apple Podcasts. It is regarded as a "space for the news industry to actively discuss AI." Her digital news startup, The NRI Nation, has been incubated at Harvard Innovation Labs, is a two-time semifinalist at the Harvard President's Innovation Challenge, and has received the Harvard Innovation Lab's Spark Grant. Nikita has been a part of the International Center for Journalists' News Innovation Lab and the Google News Initiative Startups Lab. She was spotlighted as a notable Canadian youth founder and was selected for Canada's League of Innovators Accelerator in 2022. She is the President of the Canadian Association of Journalists - National Capital Region chapter. An alumna of the University of Toronto and Harvard University, Nikita aims to foster the responsible and innov...