Unplugging to reconnect: creating premium offline experiences to recharge membership

Description

As digital media becomes a relentless stream of information, audiences are increasingly craving opportunities to disconnect from their screens and reconnect with the world around them. Community-centered newsrooms are tapping into this shift by offering more premium offline experiences as part of their membership programs. From multi-day immersive events and thematic tours to the revival of popular print products, this session will explore how news organizations are innovating beyond digital content to combat burnout, foster loyalty, and grow memberships. Whether you're looking to spark inspiration for your own membership offerings or seeking strategies to reimagine audience engagement, this session will provide actionable insights and fresh ideas.
Moderated by Mary Walter-Brown.