Where did the money go? A conversation about the funding crisis and rebuilding journalism

After more than a decade of crisis for news outlets that relied on advertising to pay the bills, the crisis in philanthropy - pushed partially by the US government's retreat from funding - has added new threats to the sustainability of an already faltering journalism industry. Now, nonprofit journalism, a model once seen as the future of quality, specialized and local news, faces an unprecedented crisis.
So what now? Maybe it is time we accept that there will be even less funding in 2027, 2028 and 2029, and we need to find our own solutions.
This panel will discuss how media outlets big and small are trying to reposition themselves, including tapping new (often local) donors and getting revenue from the audience in innovative ways. It will also try to imagine a world where journalism can overcome its old grudge against Big Tech for breaking its business model, stop complaining about fickle philanthropy, and work on reframing its value to society and the individual.
This panel will cover the following topics:
> What can journalism look like in a new challenging funding scenario?
> What does sustainability mean nowadays and what might it look like in the future?
> How can we convince society and investors that journalism is worth it?
> Success cases of outlets that managed to produce good journalism and sell their product even in times of crisis.
Moderated by Natalia Viana.
Organised in association with Agência Pública.