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45.1573708
10.7942725
Olio di qualità in un mercato di quantità. Come le denominazioni cambiano le regole del gioco
Date
Sat 16 May 2026
Start time
15:30
Entry
Free
Distance from you
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A cura di Assoprol Umbria
In un mercato dominato dai volumi, che spazio resta per la qualità? Nel settore dell’olio, le denominazioni rappresentano uno strumento per distinguere, tutelare e valorizzare produzioni legate al territorio.
Un approfondimento su come le certificazioni ridefiniscono le regole del gioco, tra riconoscibilità, competitività e rapporto con il consumatore. Dalla produzione alla commercializzazione, emerge il ruolo strategico delle denominazioni nel costruire valore e difendere l’identità delle filiere.